What you want to do is find an organized, simple method to understand and implement effective internet marketing. Out on the Internet, you will find free tutorials that teach you the ABCs of the business while taking you by the hand with step-by-step methods that you can follow to make your first sale. While there are many tutorials out there, we'd like to recommend the tutorial method of the “Copyblogger method”. Copyblogger is one of the most popular blogs out there on making money online and you build a lucrative internet business or else market your offline businesses on the Internet.
You can sign up for Copyblogger's structured free 20-part course on Internet Marketing and when you're done with the material, you can access the blog's 14 high-impact e-books on content marketing, effective copy writing, effective Search Engine Optimization or SEO, writing effective headlines, creating powerful squeeze pages, doing market and keyword research, and properly doing e-mail marketing.
Of course, as we said earlier, it's not the only free course on Internet-based marketing, but it is the one we recommend because it combines all the necessary ingredients for building your business online. But you might be asking, what does it take to take your business from zero to profits?
It all starts with identifying who your audience is and then meeting them where they hang out online. If you want to start by marketing other people's products, you should start by taking a product and doing market research on it. In this part of the process, what you want to look for is the demographics of the people who buy the product and, more importantly, what their hot buttons are.
Hot buttons are simply triggers that you can push to make your audience buy your products on instinct, with little thought on why they should buy. Once market research is done, you should identify the places where you can find them. While it's obvious that you can find potential buyers on Facebook through Facebook groups and that you should do SEO because 40% of these potential buyers will be doing research on Google, there are other avenues that you can, and should, tap into. We're talking about forums and other places.
Once you've identified different traffic sources, create an action plan for marketing your products everyday. And when this is done create your website and take care to create several sales funnels where you can capture the email addresses of different people so you can market to them again and again.